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PUBLIC RELATIONS
CASE STUDY
WOI + Branded Pros PR
2019 Season
It was an exciting year for World of Illumination + Branded’s public relations strategy and ultimate outcome. In 2019, a grand total of 160 online, print, influencer/blogger and TV hits yielded an audience of more than 267 million. This, translated into dollars, is more than $146.1 million, which is $145 million over the 2018 season.
Notable National Online Coverage:
YAHOO NEWS I FORBES.COM
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39 television hits
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102 print + online publications
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19 influencer/blogger posts
National Audience: 266,576, 202
Publicity Value: $145,963,663
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